Change Fluency
Drive Innovation That Sticks & Stands Out
coming Nov 12, 2025
CHANGE FLUENCY is a groundbreaking business book that interweaves a compelling future-set narrative with practical frameworks to help leaders navigate transformation in an age of constant disruption.
Set in 2030, this book follows Lee, VP of Product at tech giant Artemis, as he faces an extinction-level crisis when competitor Delta Tech gains 300 million users overnight.
Through Lee's transformative partnership with Ava, an enigmatic innovation leader, readers discover a powerful approach to championing change and driving innovation that differentiates rather than merely imitates.
The heart of the book is Jay Kiew's Change Fluency™ framework, built on fifteen years of strategy experience driving over $2 billion in transformation impact.
Readers learn to identify and break the five chains that hold organizations back—Clutter and Chaos, Comfort with the Status Quo, Competing Interests, Constraints, and Apathy—while mastering nine innovation principles that create meaningful differentiation
The book offers both inspiration and implementation, with each chapter featuring "From the Field" sections highlighting real-world applications and "Put it Into Practice" exercises that help readers apply concepts immediately.
Perfect for leaders at every level struggling to drive meaningful change, CHANGE FLUENCY provides a blueprint for transformation that truly sticks and stands out.